2023 Kia Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

Kia Prices: How to Get the Best Deal on a New Kia.

Kia Prices - MSRP, Factory Invoice Price, and Dealer Holdback

When buying a Kia, it’s essential to know the dealer invoice price, which is the amount the dealer pays the manufacturer for the vehicle. This number differs from the MSRP, sticker price, and the actual cost to the dealer. Knowing the Kia invoice price lets you make more informed decisions during the purchasing process.

Are you considering buying a new Kia? Do you wish to learn about the factory invoice price for that car you’ve been interested in or how much you can save by buying it for less than the MSRP? This article provides answers to all your car-buying queries.

Kia Price Tip: In today’s market, locating a new Kia at an affordable price can be challenging, as buyers often pay over the manufacturer’s suggested retail price. Nevertheless, you can still get a fantastic deal by using an online shopping service to obtain a free dealer price quote to compare prices on new Kia models.

Table of Contents

What are Kia’s Invoice Price and MSRP?

To determine a fair profit new car offer, it’s essential to have an idea of the Kia MSRP and factory invoice price. The MSRP, or Manufacturer’s Suggested Retail Price, is the price recommended by the manufacturer that the dealer should charge for the vehicle. This price is determined based on factors such as the model, trim package, color, and options, and is the sticker price shown on the vehicle when it’s first released.

On the other hand, the Kia factory invoice price is the amount that the dealer pays the manufacturer for the car before any discounts or incentives are applied. This price includes the factory-added options of the vehicle.

Dealers purchase their inventory at wholesale prices from the manufacturer, and the invoice price is the amount paid by the dealer to the OEM for each vehicle. It’s important to note that the invoice price differs from the dealer’s new car cost, which includes all expenses incurred, such as shipping and storage costs, in addition to the invoice price.

Therefore, understanding the dealer pricing scale, including the Kia invoice price and MSRP, is crucial during negotiations when purchasing a new car.

Not everyone can buy a new car at or below the invoice price. However, knowing the numbers in the game allows shoppers to make reasonable offers when/if negotiations arise.

How to Find the Kia Invoice Price

When searching online for a Kia, being aware of the essential elements can give you an advantage in finding a reasonable price.

Knowledge of the Kia invoice price and MSRP can give you more negotiating power with the dealer. However, dealers often do not publish the costs for the cars they buy, making it challenging to obtain this information.

Fortunately, some helpful free resources are available, such as RydeShopper, Edmunds, and MotorTrend. RydeShopper and Edmunds are two of the best online car-buying tools that can assist you in finding the invoice price of a specific model and trim level.

Enter basic information into these tools, and they will provide you with an itemized list that describes the current MSRP and invoice for the selected make, model, and trim.

The Difference Between Kia Invoice Price and Dealer Cost

The Kia factory invoice prices include hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

The actual cost to the dealer, which can be significantly lower than the invoice price, is the amount paid by the dealer to the manufacturer for a new vehicle.

How Much is Kia Dealer Holdback?

The dealer holdback is an additional cost included in the factory invoice price of a new car, usually equivalent to 2-3% of the MSRP. Although some Kia dealers may agree to the dealer holdback, it is not a discount or rebate but an extra amount.

Kia dealer holdback is 3% of Base MSRP

To calculate the dealer holdback percentage for a Kia model, you can multiply the total MSRP by 3% of the base MSRP to obtain the full amount available.

The manufacturer generally sends this percentage to the dealer every three months for each car they sell over time. It is important to note that holdback may not always be negotiable, and some Kia dealerships may not disclose the exact dollar amount.

How to Calculate Actual Dealer Cost on a Kia

How to Calculate the Dealer Cost of a New Kia:

Kia Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Kia dealer holdback is 3% of base MSRP (before any manufacturer options or packages).
²If is applicable.

How to Find the Best Kia Price

To get the best deal on a new Kia, it’s essential to use the invoice price as a negotiating tool.

By negotiating a price lower than the Kia invoice price, you could save significant money on your purchase.

To get started, you can find the best price in your local area by requesting a free car dealer price quote below.

2023 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices used by many dealerships throughout the country. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.