You want to find the holdback amount on a 2018 Ford F150 pickup. First, click on Edmunds and find the invoice price. You will also want to check the section “See What Others Paid” to see what kind of deals are available in your local area.
Looking at the chart above, Ford has a holdback of 3% of the total MSRP. So, you take the total retail price and multiply it by 3%. Do not add the destination fee when calculating dealer holdback.
The Ford F150 I built has an MSRP of $46,620 with added options included, minus destination, multiply it by 3% and you get a dealer holdback of $1,398.60.
Subtract the $1,398.60 from the total invoice of the F150 and you get $40,474.40. At the time of writing this example, there are no other dealer incentives or rebates available for the 2015 Ford F150.
Now you must add the $1,195 destination fee (sorry, there’s no way around it) and you end up with a total of $41,669.40.
Your GOAL is to buy the car as close to $41,669.40 as you can, this includes the destination fee. If there were any factory rebates, or dealer cash available on this car, you would subtract it from the $41,669.40, and that would be your new purchase price goal.