2024 RAM Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

RAM Prices: How to Get the Best Deal on a New RAM Pickup.

RAM Prices - MSRP, Factory Invoice Price, Dealer Cost and Dealer Holdback

Knowing the RAM invoice price is essential when buying a new RAM pickup. It is the amount the dealer pays to the manufacturer for the vehicle. It is important to note that this price differs from the MSRP, the manufacturer’s suggested retail price printed on the window sticker, and the actual new car cost to the dealer.

Are you considering buying a new RAM pickup and want to make an informed decision? Do you want to know the dealer invoice price of the vehicle you have your eyes on or how much you can save by negotiating a lower price than the MSRP? This article will provide the necessary information to make the best car-buying decision.

RAM Price Tip: Finding a new RAM pickup at a reasonable price can be challenging, with many buyers paying more than the suggested retail price. However, you can still score a great deal by using an online shopping service to get a free dealer price quote to compare prices between local dealers on a new RAM.

Table of Contents

What are RAM’s Invoice Price and MSRP?

Knowing the RAM MSRP and factory invoice price is essential to determine a fair profit new car offer. The MSRP is the manufacturer’s recommended price for the vehicle, based on various factors like a trim package, color, and options. This is the sticker price displayed on the car when first introduced to the market.

On the other hand, the RAM factory invoice price is the amount that the dealer pays the manufacturer for the vehicle before any discounts or incentives are applied. This price includes any factory-added options. Dealers purchase their inventory at wholesale prices from the manufacturer, and the invoice price is the amount paid by the dealer to the OEM for each car.

It’s crucial to understand the difference between the invoice price and the dealer’s new car cost, which includes all expenses like invoice price, shipping costs, storage costs, and other fees. Knowing these numbers will help you make reasonable offers during negotiations, even if you can’t purchase a new car at or below the invoice price.

Real-Time Bargain Hunting: Turn to Edmunds for instant access to the latest and greatest local deals, saving you time, money, and stress.

Find the Best Price in Your Area ➙

How to Find the RAM Invoice Price

Starting your search online can give you an advantage in finding a RAM pickup at a reasonable price.

Knowing the RAM invoice price and MSRP can give you more negotiating power with the dealer. However, since dealers don’t always publish the prices they pay for the cars they buy, finding these numbers may not always be straightforward.

Fortunately, helpful free resources like RydeShopper, Edmunds, and MotorTrend are available.

Two of the best online car-buying tools are RydeShopper and Edmunds, which can assist you in finding the invoice price of any specific model and trim level. Enter basic information into the tools, and they will provide you with an itemized list of the current MSRP and invoice for the selected make, model, and trim.

The Difference Between RAM Invoice Price and Dealer Cost

The RAM factory invoice prices incorporate hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

It’s important to note that the actual dealer cost, which can be significantly lower than the dealer’s invoice price, is the amount paid by the dealer to the manufacturer for a brand-new vehicle.

How Much is RAM Dealer Holdback?

The dealer holdback is an additional cost added to the factory invoice price of a new car, usually amounting to around 2-3% of the MSRP. While some RAM dealers may agree to this, it is essential to note that it is not a discount or rebate but somewhat extra compensation for the dealer.

The RAM dealer holdback is 3% of the total MSRP

If you want to know the dealer holdback percentage for a RAM vehicle, you can multiply the total MSRP by 3%, giving you the full amount available.

The manufacturer typically sends this amount to the dealer every three months for each vehicle they sell.

However, it’s essential to remember that holdback is not always negotiable, and some RAM dealers may not reveal the exact dollar amount.

How to Calculate Actual Dealer Cost on a RAM

How to Figure the Dealer Cost of a New RAM Pickup:

RAM Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹RAM dealer holdback is 3% of the total MSRP.

How to Find the Best Lowest Local RAM Price

When negotiating your best deal, use the RAM invoice price as leverage. The sticker might be discounted for you.

You can save a ton of money on your purchase if you can negotiate a lower price than the RAM invoice price!

Get started on purchasing your new RAM pickup by finding the best price in your local area with RydeShopper below.

2024 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices used by many dealerships throughout the country. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.