2023 Subaru Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

Subaru Prices: How to Get the Best Deal on a New Subaru.

Subaru Prices - MSRP, Factory Invoice Price, and Dealer Holdback

Knowing the Subaru invoice price is critical when purchasing a new Subaru vehicle. The dealer paid the manufacturer the invoice price for the car. This price differs from the MSRP (manufacturer’s suggested retail price) printed on the window sticker and the dealer’s actual new car cost.

Are you in the market for a new Subaru? Do you want to know the factory invoice price on that new car you’ve had your eye on? Or perhaps you want to know how much money you can save by purchasing a vehicle at a lower price than the MSRP. This article will answer all of your car-buying concerns.

Subaru Price Tip: It’s challenging to find a new Subaru at a reasonable price nowadays. Automobile buyers frequently pay more than the suggested retail price. Using an online shopping service, you can still get a great deal by comparing prices on a new Subaru.

Table of Contents

What are Subaru Invoice Price and MSRP?

What is the Subaru MSRP, and what is the Subaru factory invoice price? You will want a good idea of these two figures when determining a fair profit new car offer before visiting a dealership.

The MSRP (Manufacturer’s Suggested Retail Price) of a Subaru is the price the manufacturer recommends the dealer charges for the vehicle. This estimate is based on the model, trim package, color, options, and other factors. The MSRP is the sticker price displayed on the vehicle when first introduced to the market.

The Subaru factory invoice price is the amount a dealer pays the manufacturer for a car before any discounts or incentives are applied. The invoice price includes the vehicle’s factory-added options.

Dealers buy their inventory at wholesale prices from the manufacturer. The invoice price is the amount paid by the dealer to the OEM for each vehicle.

The invoice price differs from the dealer’s new car cost. The Subaru dealer cost includes all expenses incurred, including invoice price, shipping costs, storage costs, and other fees. This is why it is so important during negotiations. Understanding the dealer pricing scale is critical.

Not everyone can buy a new car at or below the invoice price. However, knowing the numbers in the game allows shoppers to make reasonable offers when/if negotiations arise.

How to Find the Subaru Invoice Price

You have the advantage of being aware of the essential elements of finding a Subaru at a reasonable price when you start your search online.

You have more negotiating power with the dealer if you know the Subaru invoice price and the MSRP. Because dealers don’t always publish the prices they pay for the cars they buy, it’s not always simple to find.

Some helpful free resources include RydeShopper, Edmunds, and MotorTrend.

RydeShopper and Edmunds are two of the best car-buying tools available online to assist you in finding the invoice price of any specific model and trim level.

Enter basic information into the tools, and they will present you with an itemized list describing the current MSRP and invoice for the selected make, model, and trim.

The Difference Between Subaru Invoice price and Dealer Cost

Hidden benefit margins like dealer holdback and manufacturer-to-dealer discounts are included in the Subaru factory invoice prices.

The actual dealer cost, which can be much less than the dealer’s invoice price, is the sum a dealer pays the manufacturer for a brand-new vehicle.

How Much is Subaru Dealer Holdback?

The dealer holdback is a cost element added to the factory invoice price of a new car; it typically represents 2-3% of MSRP. The dealer holdback, which some Subaru dealers will agree to, is NOT a discount or rebate but somewhat extra money.

Subaru dealer holdback is 2% of total MSRP (may vary in the Northern U.S.A.)

To determine the dealer holdback percentage, multiply the total MSRP by 2% of the full MSRP (may vary in the Northern U.S.A.) to get the total amount available.

The manufacturer typically sends the dealer this percentage every three months for each car they sell over time. Understanding that holdback isn’t always negotiable is crucial, and some Subaru dealerships won’t even talk about the exact dollar amount.

How to Calculate Actual Dealer Cost on a Subaru

How to calculate the Dealer Cost of a New Subaru:

Subaru Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Subaru dealer holdback is 2% of total MSRP (may vary in the Northern U.S.A.).
²If is applicable.

How to Find the Best Lowest Local Subaru Price

When negotiating your best deal, use the Subaru invoice price as leverage. The sticker might be discounted for you.

You can save a ton of money on your purchase if you can negotiate a lower price than the Subaru invoice price!

Get the start you need for your next new Subaru by finding the best price in your local area with RydeShopper below.

2023 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices used by many dealerships throughout the country. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.