2025 Jeep Prices: MSRP, Invoice Price, Dealer Cost, and Holdback

Jeep Prices: How to buy a new Jeep at the best possible price.

Jeep Prices - MSRP, Factory Invoice Price, Actual Dealer Cost and Holdback

Getting the best price on a Jeep doesn’t have to be challenging. While some car manufacturers complicate the buying process, others, like Jeep, often provide substantial discounts, rebates, and incentives that can lead to significant savings.

However, the catch is in knowing how to find these deals, which isn’t always straightforward. A good starting point in your quest for the best deal is understanding the Jeep invoice price, which represents what the dealer paid for the vehicle.

Knowing the invoice price gives you a baseline to negotiate more effectively and can help you identify how deep the discounts and incentives go. Before entering a dealership, use this information and any available promotional offers. This preparation ensures you can negotiate and secure the best price for your new Jeep.

Here’s a closer look at leveraging this knowledge to your advantage and making an informed purchase decision.

Jeep Pricing: Finding a decent discount on a new Jeep in 2025 can be challenging. Many car buyers are paying more than the suggested retail price. However, you can still find a great deal by getting free online price quotes and comparing prices.

Table of Contents

What is the Jeep Invoice Price and MSRP?

The manufacturer’s suggested retail price (MSRP) for a Jeep is the price the dealer is advised to set by the manufacturer. This price is an estimate based on the model, trim package, color, options, etc. Jeep dealers aim to start negotiating with you from or above the set MSRP.

Let’s discuss what a Jeep’s factory invoice price means. This is where you should start negotiations with the dealer.

The Jeep invoice price is fundamentally what the dealer paid for a vehicle from the manufacturer. But there’s more to it than that.

Because of cash-back rebates, dealer holdbacks, and other manufacturer incentives, dealers can sometimes purchase new Jeeps for less than the advertised price. Thus, they have a considerably smaller overhead on that specific car.

Finding these vehicles can be difficult. However, RydeShopper has a tool that connects you with the right dealers at the right time to get you the best deal on a new Jeep.

Real-Time Bargain Hunting: Turn to Edmunds for instant access to the latest and greatest local deals, saving you time, money, and stress.

Find the Best Price in Your Area ➙

How to Find the Jeep Invoice Price

Starting your search online provides you the benefit of being aware of the critical aspects of obtaining a Jeep at a great price.

Knowing the invoice price and the MSRP gives you leverage when haggling with the dealer. It’s not always easy to find because dealers rarely publish how much they pay for the automobiles they acquire.

Some helpful resources include RydeShopper, Edmunds, and MotorTrend.

RydeShopper is one of the best online car-buying resources to find the invoice price of any specific model and trim level.

All you have to do with the tool is enter your basic information, and an itemized list describing the current MSRP and invoice for the selected make, model, and trim are given to you instantly.

The Difference Between Jeep Invoice Price and Dealer Cost

Jeep factory invoice pricing includes hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

The amount a dealer pays the manufacturer for a new Jeep is the actual dealer cost, which might be significantly lower than the dealer’s invoice price.

What is Jeep Dealer Holdback?

The dealer holdback is a component of a new car’s price added to the manufacturer’s invoice price; it often amounts to 2-3% of MSRP. The dealer holdback is NOT a discount or rebate; it is meant for the dealer.

Jeep’s holdback is 3% of total MSRP

Before calculating the dealer holdback percentage, multiply the total MSRP by 3% to get the full amount available.

The manufacturer returns this percentage for every vehicle it sells over time, usually paying the dealer quarterly. However, it’s important to realize that holdback isn’t often negotiable, and some Jeep dealerships will not negotiate the amount.

How to Calculate the Actual Dealer Cost of a Jeep

Calculating Dealer Cost of a New Jeep:

Jeep Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Jeep holdback is 3% of the total MSRP
²If applicable

What to Look For When Shopping for a Jeep

Many factors affect how a dealer prices their vehicles in their local market. OEM dealer incentives, vehicle demand, and the longer the car has been on the lot significantly impact the asking price.

Pro Tip: Anyone who looks for posted Jeep invoice prices will discover it, and while it might be challenging to find, services like RydeShopper make it simple.

When shopping for your next Jeep, get ahead of the game and find out what the dealer paid before you go. This ensures you know how to make a fair profit new car offer on your next vehicle of interest.

Don’t get too excited, though. Running over to your local Jeep dealer does not necessarily mean you purchase the first car you see below the invoice.

These discounts typically apply to unsold models from the previous year, vehicles sitting on the lot for too long, or low-demand vehicles.

Unique combinations of options such as manual transmissions, base models with upgraded tech or comfort packages, or even polarizing colors can get you into a vehicle with the same or similar options— but potentially costing thousands of dollars less.

Vehicles with uncommon features in your area or missing features that aren’t on your “gotta-have-it” list are a great start. These are the types of cars you want to keep an eye on.

While Jeep dealers want these cars gone, they also want their customers to purchase the newest and flashiest models on the lot, so the vehicles available below invoice are not the first you’ll see when you walk in.

How to Find the Lowest Local Jeep Price

A little extra work can make a big difference. By researching sales trends over the previous year, you can learn which models are having trouble selling in your area and which models to emphasize when speaking with dealers.

Most importantly, understanding the MSRP and invoice price may help you make a reasonable offer and receive your best price by giving you an idea of how much the car is worth to the dealer without the trouble of bargaining.

NOTE: Leftover Jeep models are the most likely to sell below invoice. When a dealer still has last year’s model on the lot, they lose money daily and want it gone ASAP. Always keep your eyes peeled for a previous model year’s car on the lot.

Dealers spend a lot of money to get their flashy models on the first page of famous vehicle research websites to market their best and newest models. These models will be the hardest to get below invoice price as they are often the most profitable for dealers.

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About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices used by many dealerships throughout the country. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.