2025 Nissan Prices: MSRP, Invoice Price, Dealer Cost, and Holdback

The Importance of Nissan Invoice Price.

Nissan Prices - MSRP, Factory Invoice Price, and Dealer Holdback

Renowned for their long-lasting durability and reliability, Nissans are a dependable choice. The Nissan invoice price, which the dealer pays to the manufacturer, is a critical piece of information when buying a Nissan and is different from the MSRP displayed on the window sticker.

Nissan Price Tip: Finding a decent discount on a new Nissan these days is challenging. Many car buyers are paying more than the suggested retail price. You can still find a great deal by using an online shopping service and comparing prices on a new Nissan.

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What is Nissan’s Invoice Price and MSRP?

The Nissan MSRP is the amount the manufacturer advises the dealer to charge for a car. This price is a recommendation based on factors such as model, trim package, color, options, etc.

Nissan invoice price is the price a dealer pays the manufacturer for a vehicle before any rebates or incentives. The factory invoice price includes the factory-added options included on the car.

MSRP (or higher) is where the dealer wants to start negotiating the price. However, the factory invoice is a great starting point for your negotiations. Aiming to pay the below invoice is a good goal but not always possible.

The invoice price is information dealers don’t make easy to find, typically not advertising the invoice openly, and can be tricky to track down, especially for a particular trim.

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How to Find the Nissan Invoice Price

Starting your research online gives you the advantage of knowing the critical factors in obtaining a great-priced Nissan.

Knowing the invoice price and MSRP gives you the power to negotiate with the dealer. However, this information is not always easy to find, as dealers don’t typically advertise what they pay for the vehicles they buy.

Some helpful resources include RydeShopper, Edmunds, and MotorTrend.

RydeShopper provides an online tool to find the invoice price of any specific model and trim level.

With the tool, you insert your basic info, and an itemized list detailing the current MSRP and invoice for the selected make, model, and trim are emailed immediately to you.

The Difference Between Nissan Invoice Price and Dealer Cost

Nissan factory invoice prices include hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

Actual dealer cost is the amount a dealer pays the manufacturer for a new car, which can be much lower than the dealer’s invoice price.

What is the Nissan Dealer Holdback?

The dealer holdback is a component of a new car’s price added to the factory invoice price; it often amounts to 2-3% of MSRP. The dealer holdback is NOT a discount or rebate; it is extra money some Nissan dealers will negotiate.

Nissan’s holdback is 2% of the total factory invoice

Before calculating the dealer holdback percentage, add all the factory-added options and package charges to get the overall invoice cost. Then, multiply that amount by 2% to get the total amount available.

The manufacturer returns this accumulated money to the dealer in a flat sum, usually every three months. It’s important to realize that holdback isn’t often negotiable, and some Nissan dealerships will not negotiate the amount.

How to Calculate Actual Dealer Cost on a Nissan

How to Figure the Dealer Cost of a New Nissan:

Nissan Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Nissan dealer holdback is 2% of the total factory invoice price.
²If is applicable.

How to Find the Lowest Local Nissan Price

Use the Nissan invoice price as a strategic advantage in your negotiations to achieve the best possible deal. There’s a chance to shave some dollars off the sticker price. If your negotiation skills lead you to a price lower than the invoice, the savings can be substantial!

Start your deal-making process with RydeShopper below and pave the way for your new Nissan.

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About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.