2023 Lincoln Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

Lincoln Prices: How to Pay the Best Price on a New Lincoln.

Lincoln Prices - MSRP, Factory Invoice Price, Actual Dealer Cost, and Dealer Holdback.

Understanding the Lincoln invoice price holds utmost importance when considering the purchase of a new Lincoln vehicle. This price represents the dealer’s payment to the manufacturer for the car, which can deviate from the MSRP mentioned on the window sticker and the dealer’s genuine cost for the fresh vehicle.

Suppose you are contemplating the purchase of a new Lincoln vehicle and desire to acquire information regarding dealer invoice pricing or the potential savings achievable by buying below the MSRP. In that case, this article furnishes the essential details to facilitate an informed purchasing decision.

Lincoln Pricing Tip: Finding an affordable new Lincoln in the current market can pose challenges, often resulting in car buyers paying above the suggested retail price. However, utilizing online shopping services to compare free new car price quotes from local dealers can still empower you to secure an exceptional bargain on a brand-new Lincoln vehicle.

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What is the Difference Between Lincoln Invoice Prices and MSRP?

To engage in a fair and informed negotiation for your Lincoln purchase, it is crucial to possess a solid comprehension of both the Lincoln MSRP and factory invoice prices.

The Manufacturer’s Suggested Retail Price (MSRP) represents the price the manufacturer recommends for the dealer to charge customers. It considers various factors such as the model, trim package, color, and options. This is the sticker price displayed on the car when introduced to the market.

On the other hand, the Lincoln factory invoice price is the amount that the dealer pays the manufacturer for the vehicle, excluding any discounts or incentives. This price encompasses the cost of factory-added options. While the invoice price covers the vehicle cost for the dealer, the dealer’s new car cost incorporates additional expenses like shipping, storage, and fees.

It is important to note that not everyone can purchase a new car at or below the invoice price. However, comprehending these figures can assist you in formulating a reasonable negotiation offer. Utilizing this information to determine a fair profit for a new car offer can enhance your preparedness when buying your Lincoln.

How to Find the Lincoln Invoice Price

By initiating your search for a Lincoln vehicle online, you gain an advantage in discovering a reasonable price, and having a grasp of crucial factors can prove beneficial. While dealers may not always disclose the prices they pay for cars, being aware of the Lincoln invoice price and MSRP can grant you greater leverage during negotiations.

Fortunately, there are free resources available, such as RydeShopper, Edmunds, and MotorTrend, that can assist you in finding the invoice price for a specific Lincoln model and trim level.

Among the best online car-buying tools, RydeShopper and Edmunds provide comprehensive lists of the current MSRP and invoice prices for your chosen make, model, and trim, equipping you with the necessary information to negotiate a fair price for your new Lincoln.

The Difference Between Lincoln Invoice Price and Dealer Cost

The Lincoln factory invoice prices encompass concealed profit margins, which include dealer holdback and manufacturer-to-dealer discounts.

Nonetheless, the dealer’s genuine cost for a new vehicle, which can be considerably lower than the invoice price, pertains to the amount paid by the dealer to the manufacturer.

How Much is Lincoln Dealer Holdback?

A dealer holdback is added to the factory invoice price of a new Lincoln vehicle, typically representing 2-3% of the MSRP. It’s important to understand that the dealer holdback is not a discount or rebate but an additional sum of money that certain Lincoln dealerships may accept.

Lincoln Does Not Have a Dealer Holdback Amount

Lincoln is one of the few vehicle manufacturers that does not provide a dealer holdback amount to its dealerships.

How to Calculate Actual Dealer Cost on a Lincoln

How to Determine the Dealer Cost of a New Lincoln:

Lincoln Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Lincoln dealer holdback is 0%
²If is applicable.

How to Find the Best Lowest Local Lincoln Price

Leveraging the Lincoln invoice price can make it easier to negotiate a better deal when purchasing a Lincoln vehicle. This approach can potentially give you a more substantial discount off the sticker price.

Negotiating a price lower than the Lincoln dealer invoice may save even more money on your purchase.

To start your search for the best local price on a new Lincoln, consider using RydeShopper below.

2023 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.