2024 Audi Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

Audi Prices: How to Get the Best Deal on a New Audi.

Audi Prices - MSRP, Factory Invoice Price, and Dealer Holdback

To make an informed purchase of a new Audi, it’s crucial to understand the Audi invoice price. This is the amount paid by the dealer to the manufacturer for the car and may differ from the MSRP displayed on the window sticker and the dealer’s actual cost for the vehicle.

If you are interested in purchasing a new Audi and want to know about factory invoice pricing or how much you can save by buying below the MSRP. This article has all the information you need to make an informed purchase.

Audi Price Tip: Finding a new Audi at a reasonable price can be problematic in the current market, and many buyers may end up paying more than the suggested retail price. However, comparing local dealer price quotes using an online shopping service can still help you secure a great deal on a new Audi.

Table of Contents

What are Audi Invoice Prices and MSRP?

Knowing the Audi MSRP and factory invoice price is essential before heading to the Audi dealership to purchase a new car.

The MSRP, which stands for Manufacturer’s Suggested Retail Price, is the price the manufacturer recommends dealers charge for a vehicle based on its model, trim package, color, and options. This price appears on the car’s sticker when it’s first released.

In contrast, the Audi factory invoice price is the amount a dealer pays the manufacturer for a car, including the cost of any factory-added options before discounts or incentives are applied.

However, the dealer’s new car costs are higher, including the invoice price, shipping costs, storage fees, and other expenses.

While not everyone can purchase a new Audi at or below the invoice price, having an idea of these numbers can help you negotiate a fair deal. You can use this information to determine a reasonable profit for a new car offer, giving you an advantage in the negotiation process and better preparing you for purchasing your new Audi.

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How to Find the Audi Invoice Price

Starting your search for a new Audi online can be advantageous in finding a reasonable price, and understanding crucial factors can help you negotiate a fair deal. While dealers may not always disclose the prices they pay for cars, knowing the Audi invoice price and MSRP can give you more leverage in negotiations.

Thankfully, several free resources, such as RydeShopper, Edmunds, and MotorTrend, can help you find the invoice price of a specific Audi model and trim level.

Among the best car-buying tools, RydeShopper and Edmunds provide detailed lists of the current MSRP and invoice for your selected make, model, and trim, empowering you with the information you need to negotiate a reasonable price for your new Audi.

The Difference Between Audi Invoice Price and Dealer Cost

The factory invoice price for Audi vehicles includes dealer holdback and manufacturer-to-dealer discounts, which are hidden profit margins.

However, the actual cost for the dealer to acquire a new vehicle, which can be much less than the invoice price, is the amount paid by the dealer to the manufacturer.

How Much is Audi Dealer Holdback?

The factory invoice price of a new Audi vehicle includes an additional cost component called the dealer holdback, which typically represents 2-3% of the MSRP. It’s important to note that the dealer holdback is not a discount or rebate but rather an extra amount of money that certain Audi dealerships may choose to accept.

There is no Dealer Holdback on Audi Vehicles

How to Calculate Actual Dealer Cost on an Audi

How to Determine the Actual Dealer Cost of a New Audi:

Audi Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Audi does not have a dealer holdback amount.
²If is applicable.

How to Find the Best Lowest Local Audi Price

Utilizing the Audi invoice price as leverage can make negotiating a better deal for your purchase easier. This strategy may result in a more significant discount on the sticker price. If you can negotiate a price below the Audi dealer invoice price, you may save even more money on your purchase.

To find the best local price on a new Audi, consider using RydeShopper to compare the new car price quotes below.

2024 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.