Black Friday Car Buying Tips and Advice
Can You Find a Great Deal?
Is Black Friday a good day to go car shopping? It really depends on how you decide to go about it.
Table of Contents
- Is Black Friday a good day to go car shopping?
- November is not a good month for dealers
- Why some cars have great incentives
- Always locate and read the fine print
- Brace for crowded dealerships
- Do your homework before Black Friday
- Arrange your financing beforehand
- Don’t expect to haggle to long
- Be prepared to score a great deal
- Be a smart Black Friday car shopper
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Is Black Friday a good day to go car shopping?
We’re a nation of bargain hunters. That’s why Black Friday has become so big. In 2018, some 154 million of us hit the stores, both physical and online, the day after Thanksgiving, spending an average of almost $300 each. (Those National Retail Federation figures were quoted in a CNN news story from November 27th, 2019.)
But the thing about averages is, some people will have spent much more. Quite a few will have gone Black Friday car shopping and some will have returned home with a great car or truck bought at a knock-down price. Others however will have spent needlessly more than they wanted or needed to.
Black Friday can be a great day to buy that vehicle you’ve been dreaming of. Dive in unprepared though and you risk some serious buyer’s remorse by the time Cyber Monday rolls around. Here’s some background on those Black Friday car sales and some car buying tips for getting the best deal.
November: not a good month for car dealers
The days are getting shorter, the weather cooler, and people are thinking about turkey and the Holidays. They’re not thinking about buying a new car. That’s why November is usually a lean time for car sales people and the dealers they work for.
When Thanksgiving grows near people start thinking about looking for bargains on the bigger purchases they’ve been delaying for the past few months. TV’s, laptops and yes, cars, are on that shopping list, and the dealerships know. That’s why they put out the balloons and banners. And spend thousands of advertising dollars buying spots on the Internet, newspaper, local radio and TV channels: dealers are hungry and they want your business.
Now the Auto Cheat Sheet will show you how you turn their bad situation into your advantage with some Black Friday car shopping tips.
Understand why some cars have great incentives
A Black Friday sales event is how retailers shift the inventory they’re struggling to move. Car dealers are no different. If you see a car advertised at thousands off of the list price there’s a reason. Rebates and “incentives” are other words used but they amount to the same thing: money off the manufacturer’s suggested retail price (M.S.R.P.).
The number one reason for steeply discounting a car is that it’s last year’s model and it’s costing the dealer every minute it doesn’t sell. The factories have been building the 2021’s since midsummer, making 2020 model year cars hard to move. That’s especially true when there’s been a big model change, like a facelift, additional options, technology or new engines. The only way of persuading buyers to pick the old model over the new is with a substantial discount.
The other reason is that the dealer is finding it hard to move a particular vehicle. Midsize sedans are a good example. Right now SUV’s are selling fast but few buyers are lusting after cars with trunks. As a result you may well see good deals on them, (but not on SUVs.)
Car Price Quotes
Use my recommended tools to find the best deals in your local area. Find the dealer with the lowest price and save. When dealers compete = You WIN!Do your homework before Black Friday
Know what you want to buy, and how much you’re willing to pay for it. We’ve covered this before but it bears repeating: all the information you want about every car and truck ever built is online. Let Google do the work for you. You can also email dealers and ask for internet quotes ahead of time. That way you’ll know how special the deal you’re offered really is.
If you plan on test driving a couple of candidate vehicles, and you should, try to do this about a week before Black Friday. Be careful, don’t get talked into buying while your there – stick to your plan. That way you’re not going to waste time waiting for the vehicle you want to become available. If Black Friday is your only free day, go prepared with license and insurance information in hand.
Another good tip is to check the inventory at the dealerships you plan on visiting. Many have this on their websites so you can search for the exact combination of trim and color that will make your life complete. Again, before you visit! Dealerships will trade vehicles between themselves to get a buyer the model they want, but it takes a few days, and when they’re busy they may not want to spend time doing this. Driving a few extra miles could be a better use of your time.
Recommended New Car Shopping Sites
RydeShopper has one of the largest new car dealership networks in the world. Select the make and model you’re interested in and they will instantly search clearance pricing within your local area. Don’t forget to select as many dealers as possible to increase your chances for the greatest discounts and savings.
Find Local Car Clearance Deals >>
Edmunds is one of the oldest and best new car research and review sites on the internet. Their huge dealer network allows you to shop, research and compare millions of new cars so you can find the exact vehicle you're looking for.
Search Edmunds Used Cars >>
MotorTrend is one of the best kept secrets on the Internet. Best known for their automobile magazine, MotorTrend has a vast dealer network across the nation. Their referral service is 100% free and there’s no obligation to purchase. Pick a vehicle, select local dealers, and receive discount pricing.
Search MotorTrend Vehicles >>
CarsDirect has been in online vehicle research business since 1998 and has all the right tools to help you find your next car, truck or SUV. They offer a no-hassle experience from configuring a car to making the final purchase. You’ll find your next car quickly and easily.
See Cars Direct Pricing >>
Be prepared if you want to score a Black Friday car bargain
Everyone loves a sale, and car dealerships have been eager to pile onto the Black Friday shopping mania. They’ll be running ads on local TV and radio for days before Thanksgiving, hoping to whip up some excitement about the models they particularly want to shift. And that’s the key to successful Black Friday car shopping: remember that if a model is selling well there won’t be much in the way of extra incentives. You might get a free tablet or TV thrown in to close the deal, but you’re still paying for it one way or another.
If however, you’re happy to be driving last years model – it will still be new, just not the latest styling or engine, Black Friday can be a great time to buy a car. This is especially true if you keep your vehicles a long time. The same applies if you’re not a follower of automotive fashion. Right now it seems everyone wants an SUV but if you prefer the sedan experience you could be in line for a terrific deal.
Regardless of the time of year though, it also pays to be a smart shopper. Make sure you understand the car buying process before hitting the streets.
