The following email technique works, I’ve personally seen this and many variations of the following come through my dealership’s internet department. The dealer is backed into a corner and the only way out is by discounting the car’s price even more or bowing out altogether. Feel free to copy and paste the following letters for your own personal use, make sure you change the names of course.
Although you put “contact preference – email” when submitting your quote requests, some dealers may still call you, don’t worry; they’re just trying to get you to come to their dealership first. If you’re not comfortable talking to salespeople on the phone, answer the car and tell them, “you would prefer to correspond through email only.” Politely ask them to respect your wishes and send you an email. The last thing they want to do is lose you as a sale because of a phone call.
At this point, you’ve already received your new car price quotes from at least seven different dealerships. If you haven’t done so, use Ryde Shopper and Motor Trend and get them now. Weed through the quotes, placing duplicates or bad quotes to the side. Once you have them narrowed down, we can get started.
You may or may not get a call and/or an email from a dealer. If you’re not comfortable speaking with them on the phone, politely tell them, “you prefer to do business by email and will not do business with them unless they respect your wishes.” Most of the time the dealer will contact you by email, there may be a short letter that accompanies the quote that looks something like this: