An Inside Look at What MSRP Really Means

Everything you ever wanted to know about MSRP related to buying a car.

Take a look at the stickers on the windows of vehicles for sale and you will find the MSRP listed.  MSRP is an acronym that is short for manufacturer’s suggested retail price, also referred to as, “sticker price,” “list price,” and “asking price.”

The price listed is not guaranteed to be the price for which the vehicle actually sells.  Below, I demystify MSRP, explaining exactly what it means, how it is determined, and whether it makes sense to pay full MSRP for a car, truck, or SUV.