An Inside Look at What MSRP Really Means
Take a look at the stickers on the windows of vehicles for sale and you will find the MSRP listed. MSRP is an acronym that is short for manufacturer’s suggested retail price, also referred to as, “sticker price,” “list price,” and “asking price.”
The price listed is not guaranteed to be the price at which the vehicle actually sells for. Below, I demystify MSRP, explaining exactly what it means, how it is determined and whether it makes sense to pay full MSRP for a car, truck or SUV.