Negotiating with car dealerships by fax machine has become an outdated technique because of the popularity of the internet and email. However, it can still be very effective in getting you a great deal on a new car. Dealerships still periodically receive fax requests from potential car buyers and they still look at them as an opportunity to sell a car.
A couple problems with using a fax to negotiate a new car's price is taking time to track down the dealer's fax number and knowing if it will ever get into the right person's hands.
Fax machines are very busy in a dealership, people are always faxing or receiving something. You don't want your fax to be scooped up by one of the accounting ladies or service personnel. Not recognizing what it is, your request may be discarded unintentionally.
As long as your fax request gets in the right hands you can still receive a very good deal. In this section I'll show you the most effective way to format a fax letter and how to use this technique to negotiate the lowest price on your next new car.
Is Negotiating With a Dealer By Fax Effective?
The short answer is yes. The long answer is the internet and email has turned fax negotiating into the "VCR" of negotiating a new or used car's price. It all comes down to the speed of modern technology and the fax machine is just not as fast as email.
At one time negotiating price with a car dealership by fax was the best way to get huge discounts on new and used cars without ever having to step foot into a car dealership. Negotiating by fax is basically doing the same thing as you would through email, just slower.
I highly suggest you contact a dealership by email since the technique is much faster and more up-to-date with today's technology. You'll also have a better chance someone will respond to you in a timely manner and your request will not end up in the trash.
How to Negotiate With Car Dealerships By Fax
There are a few things you'll need before beginning this process. You will need a fax machine, the car dealerships fax numbers, and the vehicles information in which you'd like to buy.
Get Information on the Car You Want to Buy
The first thing you want to do is pick a vehicle out you're interested in. You can go to a car dealership when they're closed and write down the information or gather it from online automotive listing sites such as Car Clearance Deals and Edmunds. You will need the year, make, model, and vehicle identification number (VIN). You will also need the dealership's fax number.
The best online car buying sites have made the fax contact technique outdated because of their ease of use. You can easily get free new car quotes delivered to your inbox and then use them negotiate an even better price between dealerships in your local area.
Get the Dealerships Fax Number
You now need the car dealer's fax numbers. Call the dealers within a 50 to 75 mile radius of you that carry the vehicle you want to purchase. Ask the receptionist for the fax number the new or used car sales managers use. You will also want the manager's name over the department of the type of car you want, new or used. This will make the fax more personal when received and make the manager more inclined to get a response to you quickly.
Sometimes there are several fax machines in a car dealership. You want to make sure your fax goes to the sales department or internet department, whichever is applicable. If your fax ends up in a different department, like service or accounting, it may be thrown in the trash and lost forever.
Prepare and Send Your Fax to the Dealership
It's now time to type or hand write your fax requesting a price quote on the vehicle your interested in. You will want to be short, sweet, and to the point. You can use my template below if you'd like. Make sure you personalize the areas to meet your needs.
Send the above fax letter to every car dealership on your list, preferably in the early morning, before 10 am. If you don't get a response by 2 pm, resend the fax.
Make sure the quotes match the vehicle you're considering and you're comparing apples to apples. Once a dealer responds to you, fax the below to them.
The above fax will stroke the manager's ego a little and you may or may not get a return response with a lower price. The dealer may send you a fax back that tells you there is "no way" another dealer beat their price and demand you tell them the price you were quoted before they'll give you another quote.
This is a negotiation technique used by many dealerships to get you to tell them the price you've been quoted. DO NOT GIVE THEM A PRICE! Respond to the dealership with the following fax.
Again you'll either get another quote from the dealer or not. If you don't get another quote, you'll know he gave you the best price he car no. Again a dealer WANTS to sell you a car and won't risk losing the deal over a couple hundred dollars. Keep playing dealer's off each other until you stop getting responses.
Last car dealer that responds with the lowest bid, WINS! Pat yourself on the back, you just got an OUTSTANDING price by using the fax technique.
Now all you have to do is go to the dealer, test drive the vehicle and do the paperwork. However, now is not the time to let your guard down, there's still many ways a dealer can take advantage of you. One of those areas is during the finance process of buying a car.
Now that you know what car you want to buy, you need to decide how much money to put down on the car. And you should also acquire a pre-approved auto loan. in place before arriving at the dealership This way you will already know know the amount you're approved for, what interest rate you qualify for, and what your monthly payment will be.
Your pre-approved auto loan will protect you from any dealer finance scams and you can also use this information to negotiate a better deal with the dealerships finance department.
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