Time frame – Approximately 9 – 12 months.
This is where it will start to get sketchy, your mind and attitude will play tricks on you. You will either die or rise at this time.
You’ve figured everything out, you know vehicle and product costs, values of trades, what routes to take, etc. You know who will buy and who won’t buy. You start to cut corners anytime you can so you can take the easiest routes. You start to hang out within the clicks of salespeople whom are less successful.
You don’t follow-up with your customers and start making excuses for why someone won’t buy a car from you. Everything is “why-me.” There’s no traffic coming in the store, it’s raining, it’s hot, it’s too cold outside. We don’t have any cars, get my point yet?
Believe me when I tell you, a seasoned sales manager will recognize your in this stage well before you do. A good sales manager will attempt to help you and get you out of your funk. (If you’re worth saving.) You just have to be smart enough to recognize they’re trying to help you.
Symptoms of stage #3 are:
- Very low sales volume.
- Frustrated.
- Bad attitude.
- Lack of energy (lazy).
- Desiring career change.
- Poor work habits.
- Want to change dealerships (Grass is greener).
- Extremely low earnings.
Preventive measures for stage #3 are:
- Surround yourself with positive and successful people.
- Focus on only the things that help you sell a car.
- Don’t take rejection personally (pro tip).
- Maintain constant motion and follow-up.
- Don’t make excuses for why you’re not selling cars.
- Know that all successful people fail before they succeed.
- Learn something new every day!