Key Mailer Car Dealer Advertising Scam Explained

Can I Really Win a Car?

The key mailer car dealer scam is an effective way to drive traffic to a car dealership.

This scam comes in many forms, it is also known as the “Car Dealership Direct Mail Scam.”  The goal of the “Key Mailer Scam” is to get a high volume of potential car buyers to the dealership. Once at the dealership, it’s the salespeople’s job is to switch consumers from collecting their free prize to buying a new or used car.