The idea behind the “All Credit Applications Approved” statement is to give you a false belief you’re essentially guaranteed to be approved for a car loan. This type of advertising is directed towards people that have bad credit or have been recently turned down for a car loan at another dealership.
When combined with other statements the ad continues to make you believe special banks and lenders are visiting the dealership to help you get a car loan. The urgency statement, “Labor Day Weekend Only” instills the illusion, the offer is only available for a limited time so you better hurry up and get there.
The true meaning of the “all credit applications approved,” statement is not that you’re guaranteed to be approved for a loan. It means the dealer will accept or approve of you submitting a credit application to them. This scam is a very dirty little play on words but is continually used because of its high effectiveness to create large amounts of traffic.