I Thought I Was Approved?
Also known as the “All Credit Applications Approved Scam,” this is one of the most commonly used car dealer advertising scams used in a dealer’s advertising and is highly effective to drive traffic to the dealership.
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This popular dealer advertising scam is used to drive a large number of customers to the dealership. The target focus is individuals with less than perfect credit that have been turned down at other dealerships and are desperate to buy a vehicle. You can find the term “all credit applications accepted” in car dealer’s print, television, internet, and radio ads.
There are many variations of this statement and it’s really just a play on words. The dealer wants you to believe no matter how bad your credit is, they will be able to find you financing and approve you for a car loan.
Once these customers show up at the dealership in hopes of being approved for a vehicle. It’s the car salesman’s job to weed out the people that can actually buy a car from the people who can’t.
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This statement is usually combined with a call to action statement or urgency statement when used in a dealer’s advertising. Here’s an example of how you may see this statement in the ad below:
Special Lenders On-Site
ALL CREDIT APPLICATIONS WILL BE ACCEPTED!
*Labor Day Weekend Only
The idea behind the “All Credit Applications Approved” statement is to give you a false belief you’re essentially guaranteed to be approved for a car loan. This type of advertising is directed towards people that have bad credit or have been recently turned down for a car loan at another dealership.
When combined with other statements the ad continues to make you believe special banks and lenders are visiting the dealership to help you get a car loan. The urgency statement, “Labor Day Weekend Only” instills the illusion, the offer is only available for a limited time so you better hurry up and get there.
The true meaning of the “all credit applications approved,” statement is not that you’re guaranteed to be approved for a loan. It means the dealer will accept or approve of you submitting a credit application to them. This scam is a very dirty little play on words but is continually used because of its high effectiveness to create large amounts of traffic.
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