Luxury cars parked in a modern showroom.

Best 4th of July Car Deals for New Car Shoppers in 2015

The July 4th weekend isn’t just for cooking out and shooting off fireworks. It’s also a great time to go new car shopping and get a great deal buying a new car. One of the biggest car sales weekends of the year, dealer’s will fight to make a great deal to earn your business.

Automakers throw out some of the largest rebates and incentives around this time of year and dealer’s know they must be extremely competitive with their pricing if they want to compete with the dealer down the street.

Why is the July 4th weekend such a popular time for car buyers and dealerships?

  • Most car salesman and dealer’s have just closed out the month of June so they’re ready to get a kick start on their July numbers. With only one holiday in the month (and it’s early in the month), they know the holiday weekend will set the tone for the rest of the month.
  • Sports cars and convertible vehicles show well and sell like hotcakes during the summer months. Dealers will stock more of these vehicles leading up to the holiday weekend in hopes of selling more volume.
  • Dealers will many times offer salespeople an additional bonus to increase sales for the dealership over a long weekend. This will sometimes get the salesperson to go “above-and-beyond” (to your benefit) to get you the deal you want. (If the car salesman doesn’t sell a car, he doesn’t get paid)
  • Dealers prepare for the three day holiday weekend with additional sales efforts such as special events, radio remotes, key mailers, special promotions, catering, or other such entertainment and advertising efforts.
  • Most educated new car shoppers will visit more than one (multiple) car dealerships over the 4th of July weekend. This puts added pressure on the dealer and salespeople to do “whatever-it-takes” while you’re on the lot, to not lose your business to the competition.
  • Weather plays a big factor in car sales. The weather is nice enough to make you want to get out of the house, but too hot to walk around a car lot. You’ll want to spend more time in the air conditioned showroom and less time out on the lot physically looking at vehicles.

Keep in mind, an excellent price doesn’t necessarily mean a good deal if the vehicle is not up to par. With the help of Consumer Reports, I’ve listed the highest rated new cars, per their strenuous guidelines, with the best potential savings below the Manufacturer’s Suggested Retail Price (MSRP) for the 4th of July Weekend.

There may be good deals available on other trim lines of the vehicles listed below. Many times, even though an incentive expires, they will be extended or often renewed though out the following month.

As I always say, competition between dealers always gets you the best new car price. Research and compare vehicles online, then have dealers send you price quotes before ever stepping foot into a dealership. Once you have your quotes you can play dealers off each other to guarantee you pay the lowest price and get the best deal possible. Read my chapter on how to save the most money buying a new car for more advice and tips on the car buying process.

Note: customer rebates, incentives, and finance offers can vary by region. They may also change at a moment’s notice, and are subject to vehicle availability. You should always check with several dealers in your area to get a good idea of your local market.

Before you head out to go new car shopping this July 4th weekend, check out the other vehicles on the list below:

Best 4th of July Weekend New Car Deals

Model MSRP Factory Invoice Expiration Date Potential Savings Below MSRP
2015 Ford Fusion Titanium AWD $33,115 $31,326 July 6, 2015 10%+
2015 Kia Forte LX $18,315 $17,778 July 6, 2015 10%+
2015 Kia Rio Sedan EX $17,815 $17,207 July 6, 2015 5%+
2015 Kia Rio 5-Door Ex $18,015 $17,342 July 6, 2015 5%+
2015 Kia Soul + $19,515 $18,731 July 6, 2015 5%+
2015 Toyota Corolla $19,790 $19,048 July 6, 2015 5%+
2016 Ford Fusion Hybrid SE $26,815 $25,338 July 6, 2015 10%+
2015 Hyundai Equus Signature $62,450 $59,029 July 6, 2015 10%+
2015 Kia Cadenza Limited $44,625 $41,718 July 6, 2015 10%+
2015 Kia Optima SX $26,615 $25,199 July 6, 2015 10%+
2015 Toyota Avalon Limited $40,805 $38,024 July 6, 2015 5%+
2015 Toyota Hybrid Limited $42,525 $39,618 July 6, 2015 5%+
2015 Toyota Camry XLE 4-cyl $26,975 $25,473 July 6, 2015 5%+
2015 Toyota Camry Hybrid XLE $30,805 $29,372 July 6, 2015 5%+
2015 Toyota Prius Four $29,260 $28,226 July 6, 2015 5%+
2015 Ford Flex SEL AWD $34,945 $33,454 July 6, 2015 5%+
2015 Hyundai Santa Fe Sport AWD 2.0T $33,895 $32,501 July 6, 2015 5%+
2015 Toyota RAV4 4X4 XLE $27,525 $26,677 July 6, 2015 5%+
2015 Toyota Venza LE 4-cyl AWD $31,400 $29,779 July 6, 2015 5%+
2015 Toyota Sienna ELE 7-Passenger AWD $38,185 $36,367 July 6, 2015 5%+
2015 Toyota Prius V Three $28,885 $27,866 July 6, 2015 5%+

Competition Between Dealers Always Gets You the Best Price

When negotiating a new car’s price, it’s important to know the dealer invoice price and what other people are paying for the same vehicle in your local area. Otherwise, you won’t know what’s a good price to pay for the vehicle. I highly recommend using an online referral service such as Ryde Shopper and Motor Trend, their quotes will automatically include any discounts or cash-back incentives currently available.

In addition, the above sites will tell you which dealerships in your local area are currently the most flexible with their new car pricing. These sites provide valuable information for anyone thinking about buying or leasing a new car.