New Cars Dealer's are Desperate to Sell

Published August 23, 2015 by Carlton Wolf

When a new car sits on a dealer's lot too long, it starts to cost the dealership money. Most dealerships have a process to minimize the amount of new cars becoming old aged inventory; however many vehicles still slip through the system.

The older a new car becomes, the more desperate a dealer will be to get the vehicle sold. even if they have to take a little, moderate, or large loss to get the vehicle off the lot, they will.

If you happen to be in the market for one of these old age cars, do your research, and play your cards right...You could very well be the recipient of a huge discount and get very good deal on one of these units.

Easiest New Cars to Negotiate >>
Hardest New Cars to Negotiate >>

Even though a vehicle has been sitting on a dealer's lot for over six months doesn't necessarily mean it's a bad vehicle. Sometimes vehicle's just don't sell. They get passed over, forgotten about, misplaced, pushed aside or sometimes salespeople just sell around them because they believe they're the wrong color or just don't like selling that certain type of vehicle.

Once a vehicle starts to get old (over 90 days), it starts to get expensive for the dealership. Last month the average days in inventory for the 2015 Porsche Panamera E-Hybrid was 199 days. Most dealers borrow the money to finance the vehicles on their lot. After ninety days they must pay fees and curtailments on vehicles until their sold. The older the vehicle gets the more money they have to pay. This is the reason many dealers get more aggressive when a vehicle starts to grow roots.

On the other hand, when a vehicle sells quickly (under 30 days), dealer's know the vehicle's popular and there's a high demand for the car. The 2016 Chevrolet Corvette Coupe and the 2015 Subaru Forester are tied at only five days on the lot for the fastest cars sold in July 2015. These two very popular vehicles are selling almost as fast as they're being prepped and put out on the lot for sale.

Negotiating the price of a high demand vehicle is a little more difficult. If you're playing hardball or don't end up buying the vehicle at the price the dealer sets, he knows there will be another opportunity to sell the car right behind you.

If you find you're interested in a vehicle that's "in demand," you can still buy the vehicle, you just might not get a very large discount or no discount at all. If you're not hard pressed to buy a new car right now, you may want to wait a couple months or at least long enough to let the popularity of the vehicle die down.

With information provided by Cars.com, you can see below which cars are the fastest and slowest selling cars in July 2015. Of course the slowest selling cars will be easiest to negotiate and the fastest selling cars may prove to be a little harder to negotiate, if the dealer will negotiate at all.

Insider Car Buying Tip

Begin your new car shopping and research online. To guarantee you pay the lowest price request several new car price quotes from dealerships in your local area and then have them compete with each other in a reverse bidding war. You can learn how to use this technique efficiently in my section on how to start a new car price bidding war online.

New Cars Dealers are Desperate to Sell in August 2015

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New Car Year, Make, Model Average Days on Dealer's Lot
2015 Porsche Panamera E-Hybrid 199 Days
2015 Infiniti Q70L 5.6 194 Days
2015 Mercedes-Benz S65 180 Days
2015 Toyota Yaris Two-Door Hatchback 174 Days
2015 Fiat 500 167 Days
2015 BMW 335i xDrive Gran Turismo 145 Days
2015 Toyota Yaris Four-Door Hatchback 144 Days
2015 Kia Forte5 Hatchback 143 Days
2015 Chevrolet Sonic Sedan 142 Days
2015 Chevrolet Sonic Hatchback 141 Days
2015 Mitsubishi Mirage 132 Days
2015 Kia K900 130 Days
2015 Nissan Leaf 127 Days
2015 BMW 328i xDrive Sport Wagon 124 Days
2015 Chevrolet Camaro Coupe 110 Days
Source: Cars.com

The Worst Cars To Negotiate a Good Deal On in August 2015

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New Car Year, Make, Model Average Days on Dealer's Lot
2016 Chevrolet Corvette Coupe 5 Days
2015 Subaru Forester 5 Days
2016 Audi Q5 8 Days
2016 Mazda Miata MX-5 8 Days
2016 Porsche Macan 8 Days
2016 Honda Pilot 10 Days
2016 Volvo XC90 10 Days
2016 Audi Q3 11 Days
2016 Lincoln MKX 11 Days
2016 Subaru WRX Sedan 12 Days
2016 Ford Escape 13 Days
2016 Kia Sportage 13 Days
2015 Subaru Impreza Sedan 14 Days
2015 Subaru Outback 14 Days
2015 Subaru XV Crosstrek 14 Days
2015 Toyota 4Runner 14 Days
2015 Toyota Highlander 14 Days
2015 Subaru Impreza Hatchback 15 Days
2016 Honda HR-V 16 Days
Source: Cars.com

Competition Between Dealers Always Gets You the Best Price

When negotiating a new car or truck's price, it’s important to know the dealer invoice price and what other people are paying for the same vehicle in your local area. Otherwise, you won’t know what's a good price to pay for the vehicle. I highly recommend using an online referral service such as TrueCar Guaranteed Savings or CarClearanceDeals, their quotes will automatically include any discounts or cash-back incentives currently available.

In addition, the above sites will tell you which dealerships in your local area are currently the most flexible with their new car pricing. These sites provide valuable information for anyone thinking about buying or leasing a new car or truck.